Crowdsourcing Fashion

My Role
Lead Designer (Research, Interaction, Visual, Front-End )

Project Team
A very small team: 1 product manager, 1 full-stack engineer, 1 marketing designer, and 3 executive stakeholders.

Project Goals

  • Foster a community by allowing passionate ModCloth users to share their opinions what we should carry.
  • Help independent designers make decisions about which of their samples to put into production.
  • Collect data on what types of product visitors are interested in to inform future purchase decisions.

 

Process

The team quickly realized that social features would be at the heart of Be the Buyer -- voting and commenting had to be as simple and intuitive as possible, and sharing needed to be a prominent part of the interface. Users would need to be able to quickly vote on many products and track the status of the products they voted on. 

 

The design of the page emphasized fast social engagement. Big, juicy buttons encouraged voting and a huge open text field invited lots of comments. Instructions on how to use the feature were built into the interface, making it quickly learnable.

The design of the page emphasized fast social engagement. Big, juicy buttons encouraged voting and a huge open text field invited lots of comments. Instructions on how to use the feature were built into the interface, making it quickly learnable.

An email informed voters if their pick was selected to go into full production. 

An email informed voters if their pick was selected to go into full production. 

 

Impact

  • Lots of press in the tech and fashion spaces about ModCloth
  • Enormous engagement -- the product saw hundred of thousands of votes, thousands of comments, and thousands of shares before it was sunset. Almost 3,000 people voted on products just on the first day it was released