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  <url>
    <loc>https://www.saad.design/crowdsourcing-fashion</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1468385521310-QHEDTZI2B9MPHD6QD3ES/image-asset.jpeg</image:loc>
      <image:title>Crowdsourcing Fashion</image:title>
      <image:caption>The design of the page emphasized fast social engagement. Big, juicy buttons encouraged voting and a huge open text field invited lots of comments. Instructions on how to use the feature were built into the interface, making it quickly learnable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1468386063485-PNY9FT6YM6V3VWKZ9N1Y/image-asset.png</image:loc>
      <image:title>Crowdsourcing Fashion</image:title>
      <image:caption>An email informed voters if their pick was selected to go into full production.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1468386063485-PNY9FT6YM6V3VWKZ9N1Y/image-asset.png</image:loc>
      <image:title>Crowdsourcing Fashion</image:title>
      <image:caption>An email informed voters if their pick was selected to go into full production.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1468385521310-QHEDTZI2B9MPHD6QD3ES/image-asset.jpeg</image:loc>
      <image:title>Crowdsourcing Fashion</image:title>
      <image:caption>The design of the page emphasized fast social engagement. Big, juicy buttons encouraged voting and a huge open text field invited lots of comments. Instructions on how to use the feature were built into the interface, making it quickly learnable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1468387931397-2SEK7A7T2OR412MTCTR7/tumblr_mbeqbjU0Oi1ri5hpwo2_1280.jpeg</image:loc>
      <image:title>Crowdsourcing Fashion</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.saad.design/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1468387343453-DP0UAV2R7QQ5B81VV7KJ/image-asset.jpeg</image:loc>
      <image:title>ModCloth pattern library</image:title>
      <image:caption>Pagination patterns for different amounts of pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1468387284389-Z3BZXHI8A7TRCKDJ2LPH/image-asset.jpeg</image:loc>
      <image:title>ModCloth pattern library</image:title>
      <image:caption>An image collecting the different types of modal windows available for use</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1468387343453-DP0UAV2R7QQ5B81VV7KJ/image-asset.jpeg</image:loc>
      <image:title>ModCloth pattern library</image:title>
      <image:caption>Pagination patterns for different amounts of pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1468387284389-Z3BZXHI8A7TRCKDJ2LPH/image-asset.jpeg</image:loc>
      <image:title>ModCloth pattern library</image:title>
      <image:caption>An image collecting the different types of modal windows available for use</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1468387962331-KHJJUNR94WNRNZUYNPV1/modal-windows-02-content%2Bcopy.jpeg</image:loc>
      <image:title>ModCloth pattern library</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.saad.design/wayfinding-for-the-world-trade-center-and-beyond</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808760055-4D9CK14AQ53O5K19YQF2/Wayfinding+Screen+Flow.jpg</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>An early overview of how the initial screens related to each other</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506810405694-HOYKUH37LBULN06P2C6J/Group+3.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506811777706-V3QT1U3OJPIBFBCGX6N3/IMG_8007.JPG</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808315946-5DT4OS7UF8ULVK16QGEE/Page+2.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506810085562-8LO4F7C72OA1C1PZ1GWH/Small+screen+size-03-01.png</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>An exploration for results in across all buildings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808023658-ZPKKRCQNLXXRBMALHYJS/Image+3.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808077297-WGQ3PN77NELEHF2O1KPX/Digital+garden.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506809828638-96Z5EJOBATRKXM9P3V6K/Small+screen+size-04-02.png</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>An exploration with very little space dedicated to the map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808332792-28WSP2WCLSSKVFXBVHBZ/Bitmap.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506809096042-TVQS1F9A0WYQKQGZVR7D/AC674720-CC0F-4020-A7CD-D4BC7C6B647F.JPG</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>The software design process required a lot of sketching, printing, and editing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808114499-0154TZCIJVF52YD5V563/Parallel+screens.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506809644327-SLFDALV99LVGW1A0L0SZ/Screen+Grab_Day+2_Customer+5.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506812934041-9D83JGFKPZBPU1WG9EM9/copy_of_filter_controls_-_mobile.png</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>4 Explorations of how floor switching could work on mobile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506809333056-LMMRP0LDM1HSXTKOTEU4/static1.squarespace.jpg</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>An exploration with a lot of space dedicated to the map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506810635762-Y2CHKM2NWX6REBS81FLF/IMG_6994.JPG</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>An example of the output of the team's many software design meetings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808711686-0TH44L0ZIC3VCMT6POF8/image-asset.jpeg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506811838241-SN5P3UB1YS4K2W1GAG8Z/Hardware+research.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808131891-04NDKA4VXVD498UD2HXJ/Momentary+Respite.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506810047972-HW9IY1PX2AP2AS7IFFH8/Small+screen+size-03-02.png</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>One exploration for results in a single building across floors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506811792260-B8ASH01YBH0WO6LZVPCK/IMG_8008.JPG</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506812918943-61DP9F25J9IKFT8E8UL3/category_maps_02_-_desktop.png</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>An exploration of results views on the desktop map.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506806068233-0MGSXCH2D9AAAX2RNRTJ/Bitmap-WTC.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506809828638-96Z5EJOBATRKXM9P3V6K/Small+screen+size-04-02.png</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>An exploration with very little space dedicated to the map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808760055-4D9CK14AQ53O5K19YQF2/Wayfinding+Screen+Flow.jpg</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>An early overview of how the initial screens related to each other</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808315946-5DT4OS7UF8ULVK16QGEE/Page+2.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808332792-28WSP2WCLSSKVFXBVHBZ/Bitmap.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506809096042-TVQS1F9A0WYQKQGZVR7D/AC674720-CC0F-4020-A7CD-D4BC7C6B647F.JPG</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>The software design process required a lot of sketching, printing, and editing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506810405694-HOYKUH37LBULN06P2C6J/Group+3.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506812934041-9D83JGFKPZBPU1WG9EM9/copy_of_filter_controls_-_mobile.png</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>4 Explorations of how floor switching could work on mobile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506809333056-LMMRP0LDM1HSXTKOTEU4/static1.squarespace.jpg</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>An exploration with a lot of space dedicated to the map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506811838241-SN5P3UB1YS4K2W1GAG8Z/Hardware+research.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1470895569524-IDZIOCG410VVCAILCBP1/Wayfinding+Journey+Hypothesis+-+Find.png</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506810047972-HW9IY1PX2AP2AS7IFFH8/Small+screen+size-03-02.png</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>One exploration for results in a single building across floors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506809644327-SLFDALV99LVGW1A0L0SZ/Screen+Grab_Day+2_Customer+5.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506810635762-Y2CHKM2NWX6REBS81FLF/IMG_6994.JPG</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>An example of the output of the team's many software design meetings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506811792260-B8ASH01YBH0WO6LZVPCK/IMG_8008.JPG</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808077297-WGQ3PN77NELEHF2O1KPX/Digital+garden.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808023658-ZPKKRCQNLXXRBMALHYJS/Image+3.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506811777706-V3QT1U3OJPIBFBCGX6N3/IMG_8007.JPG</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808114499-0154TZCIJVF52YD5V563/Parallel+screens.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808131891-04NDKA4VXVD498UD2HXJ/Momentary+Respite.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506812918943-61DP9F25J9IKFT8E8UL3/category_maps_02_-_desktop.png</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>An exploration of results views on the desktop map.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506810085562-8LO4F7C72OA1C1PZ1GWH/Small+screen+size-03-01.png</image:loc>
      <image:title>Wayfinding</image:title>
      <image:caption>An exploration for results in across all buildings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506806068233-0MGSXCH2D9AAAX2RNRTJ/Bitmap-WTC.jpg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506808711686-0TH44L0ZIC3VCMT6POF8/image-asset.jpeg</image:loc>
      <image:title>Wayfinding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.saad.design/finding-the-right-app-for-westfield</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472532824290-C5J1ELE9QZ0ZNHSDK89K/image-asset.jpeg</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>This sitemap communicates priority of content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472528724582-4VZEV3EDI85I16N75US5/image-asset.png</image:loc>
      <image:title>Westfield App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472529420170-B4VU86NBLEH16CFCU44Y/image-asset.jpeg</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>Here's a zoom in to some key screens. Execs dot voted on what they liked and didn't like.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506815556150-3QLGVE5V8LM1QEPE0W4D/All+the+concepts.png</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>From left to right: What to do today, The directory, Concierge chat, Mall diary, and Fashion Advice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472535587457-T1Z1R355UQU8980Q90A6/image-asset.png</image:loc>
      <image:title>Westfield App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506814980235-6RM6PYZ8ZZYNS4LMNFE2/Intercept+-+02.jpg</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>Results of a card sorting activity in the mall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472532805695-WGNX31836BPWDZVRE4E6/image-asset.jpeg</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>Designing login was a  challenge because of some underlying limitations of a 3rd party tool. This diagram explained how to navigate those limitations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506815090995-5MRMH28J5W73GFOZZR3Z/In-depth+-+02.jpg</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>As users critiqued our concepts, we captured notes on actual printouts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506815041194-KCF5HPQDXM5G881T9A8B/image-asset.jpeg</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>We did interviews in a luxurious space inside of Westfield London called The Style Lounge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472532709589-Z7LFIJLDBR6ZO3XH4BQ3/image-asset.png</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>This is a checkout experience that is shared across services. This wireflows map out how notifications can be customized.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472535551760-M27B33MLSTBPIIPEMHOS/image-asset.png</image:loc>
      <image:title>Westfield App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506814942341-FOO2OFDW4N0G2TZ33TCT/Intercept+-+01.jpg</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>Action shot of an intercept interview in-progress!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506815131175-LNILD4R701EAIBDI3MGX/Comparison+-+OG+Concept.png</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>The Initial Concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506815153631-5VZ4RMA9O04VJMWKRY5M/Comparison+-+What+to+do+today.png</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>A north star I mocked up after the research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472535678094-31STI3B4V1FE0TTETUZZ/image-asset.png</image:loc>
      <image:title>Westfield App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472532893535-Q0CUW1KXWKJS5AUMUJLD/static1.squarespace.png</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>This exploratory wireframe suggests how our findings might extend to the website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472529412847-451U5VEESVSM0PX4SV5W/IMG_9369.JPG</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>Each board had a title, a zone diagram, a few key screens, and supporting rationale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506815173475-3GA76LOYNWACQ62E4KWQ/image-asset.png</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>What we shipped in May 2016</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506802915069-QA7EL1OBWOVJSMNMHMYU/Bitmap-what+to+do.jpg</image:loc>
      <image:title>Westfield App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506815131175-LNILD4R701EAIBDI3MGX/Comparison+-+OG+Concept.png</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>The Initial Concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472535587457-T1Z1R355UQU8980Q90A6/image-asset.png</image:loc>
      <image:title>Westfield App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506814942341-FOO2OFDW4N0G2TZ33TCT/Intercept+-+01.jpg</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>Action shot of an intercept interview in-progress!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506802915069-QA7EL1OBWOVJSMNMHMYU/Bitmap-what+to+do.jpg</image:loc>
      <image:title>Westfield App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472528724582-4VZEV3EDI85I16N75US5/image-asset.png</image:loc>
      <image:title>Westfield App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506814980235-6RM6PYZ8ZZYNS4LMNFE2/Intercept+-+02.jpg</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>Results of a card sorting activity in the mall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472532824290-C5J1ELE9QZ0ZNHSDK89K/image-asset.jpeg</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>This sitemap communicates priority of content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506815153631-5VZ4RMA9O04VJMWKRY5M/Comparison+-+What+to+do+today.png</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>A north star I mocked up after the research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472535551760-M27B33MLSTBPIIPEMHOS/image-asset.png</image:loc>
      <image:title>Westfield App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472532709589-Z7LFIJLDBR6ZO3XH4BQ3/image-asset.png</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>This is a checkout experience that is shared across services. This wireflows map out how notifications can be customized.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506815090995-5MRMH28J5W73GFOZZR3Z/In-depth+-+02.jpg</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>As users critiqued our concepts, we captured notes on actual printouts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506815173475-3GA76LOYNWACQ62E4KWQ/image-asset.png</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>What we shipped in May 2016</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472529420170-B4VU86NBLEH16CFCU44Y/image-asset.jpeg</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>Here's a zoom in to some key screens. Execs dot voted on what they liked and didn't like.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472532893535-Q0CUW1KXWKJS5AUMUJLD/static1.squarespace.png</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>This exploratory wireframe suggests how our findings might extend to the website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472532805695-WGNX31836BPWDZVRE4E6/image-asset.jpeg</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>Designing login was a  challenge because of some underlying limitations of a 3rd party tool. This diagram explained how to navigate those limitations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472529412847-451U5VEESVSM0PX4SV5W/IMG_9369.JPG</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>Each board had a title, a zone diagram, a few key screens, and supporting rationale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506815556150-3QLGVE5V8LM1QEPE0W4D/All+the+concepts.png</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>From left to right: What to do today, The directory, Concierge chat, Mall diary, and Fashion Advice.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1472535678094-31STI3B4V1FE0TTETUZZ/image-asset.png</image:loc>
      <image:title>Westfield App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1506815041194-KCF5HPQDXM5G881T9A8B/image-asset.jpeg</image:loc>
      <image:title>Westfield App</image:title>
      <image:caption>We did interviews in a luxurious space inside of Westfield London called The Style Lounge.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.saad.design/google-design-challenge</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507531227010-31DMD6RSTW3J9B3ELMS0/Google+Design+Header+Copy.png</image:loc>
      <image:title>Google Design Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507524693060-RM1YS6SXACTDFW3S7IQ3/2017-10-08+20.56.33.png</image:loc>
      <image:title>Google Design Challenge</image:title>
      <image:caption>Explorations for different channels that this service might use to convince the diner to leave a review.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507532623729-R6DV5SBQEPYWI5F0G975/2017-10-08+21.14.59.png</image:loc>
      <image:title>Google Design Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507526009701-J6IZ8JK22OR2HJS57VNL/2017-10-08+22.05.21.png</image:loc>
      <image:title>Google Design Challenge</image:title>
      <image:caption>This rough flow shows how information might flow between server and diner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507524728173-FSCXBP76W0K6TRDEH9EK/2017-10-08+21.03.19.png</image:loc>
      <image:title>Google Design Challenge</image:title>
      <image:caption>The exact feedback mechanism that is used is super important. Here are 6 different ideas I came up with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507524762245-61X537MQLIY0SPOHJGC2/2017-10-08+20.54.28.png</image:loc>
      <image:title>Google Design Challenge</image:title>
      <image:caption>4 ideas for how servers could be notified of feedback.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507530848858-DLN77D0BNLLTWZBZK7E0/Google+Design+Header.jpg</image:loc>
      <image:title>Google Design Challenge</image:title>
      <image:caption>Photo by Toa Heftiba on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507790439998-I7M40UAG7PIQPY687WR9/image-asset.jpeg</image:loc>
      <image:title>Google Design Challenge</image:title>
      <image:caption>At the beginning, a very high level flow demonstrates how a server's actions kick off a diner's, and vice-versa. The mixed-fidelity deliverable below explains how a physical card leads to a mobile web interaction which leads to a watch interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507534254625-XF32F24ORIBOK97NLOYE/placeit.png</image:loc>
      <image:title>Google Design Challenge</image:title>
      <image:caption>"How did I do?" card</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507530848858-DLN77D0BNLLTWZBZK7E0/Google+Design+Header.jpg</image:loc>
      <image:title>Google Design Challenge</image:title>
      <image:caption>Photo by Toa Heftiba on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507524693060-RM1YS6SXACTDFW3S7IQ3/2017-10-08+20.56.33.png</image:loc>
      <image:title>Google Design Challenge</image:title>
      <image:caption>Explorations for different channels that this service might use to convince the diner to leave a review.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507524762245-61X537MQLIY0SPOHJGC2/2017-10-08+20.54.28.png</image:loc>
      <image:title>Google Design Challenge</image:title>
      <image:caption>4 ideas for how servers could be notified of feedback.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507532623729-R6DV5SBQEPYWI5F0G975/2017-10-08+21.14.59.png</image:loc>
      <image:title>Google Design Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507534254625-XF32F24ORIBOK97NLOYE/placeit.png</image:loc>
      <image:title>Google Design Challenge</image:title>
      <image:caption>"How did I do?" card</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507790439998-I7M40UAG7PIQPY687WR9/image-asset.jpeg</image:loc>
      <image:title>Google Design Challenge</image:title>
      <image:caption>At the beginning, a very high level flow demonstrates how a server's actions kick off a diner's, and vice-versa. The mixed-fidelity deliverable below explains how a physical card leads to a mobile web interaction which leads to a watch interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507526009701-J6IZ8JK22OR2HJS57VNL/2017-10-08+22.05.21.png</image:loc>
      <image:title>Google Design Challenge</image:title>
      <image:caption>This rough flow shows how information might flow between server and diner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507524728173-FSCXBP76W0K6TRDEH9EK/2017-10-08+21.03.19.png</image:loc>
      <image:title>Google Design Challenge</image:title>
      <image:caption>The exact feedback mechanism that is used is super important. Here are 6 different ideas I came up with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507531227010-31DMD6RSTW3J9B3ELMS0/Google+Design+Header+Copy.png</image:loc>
      <image:title>Google Design Challenge</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.saad.design/google-design-challenge-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507524693060-RM1YS6SXACTDFW3S7IQ3/2017-10-08+20.56.33.png</image:loc>
      <image:title>Copy of Google Design Challenge</image:title>
      <image:caption>Explorations for different channels that this service might use to convince the diner to leave a review.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507523458946-DNJLXI7MCTE168PV5HHN/image-asset.png</image:loc>
      <image:title>Copy of Google Design Challenge</image:title>
      <image:caption>Concept mapping is an activity I like to do solo to identify actors, props, stages, and supporting tech in the service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507524762245-61X537MQLIY0SPOHJGC2/2017-10-08+20.54.28.png</image:loc>
      <image:title>Copy of Google Design Challenge</image:title>
      <image:caption>4 ideas for how servers could be notified of feedback.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507523444301-03N29CTKUXZEEJD4WHUC/image-asset.png</image:loc>
      <image:title>Copy of Google Design Challenge</image:title>
      <image:caption>The questions I set out to answer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507526009701-J6IZ8JK22OR2HJS57VNL/2017-10-08+22.05.21.png</image:loc>
      <image:title>Copy of Google Design Challenge</image:title>
      <image:caption>This rough flow shows how information might flow between server and diner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507524728173-FSCXBP76W0K6TRDEH9EK/2017-10-08+21.03.19.png</image:loc>
      <image:title>Copy of Google Design Challenge</image:title>
      <image:caption>The exact feedback mechanism that is used is super important. Here are 6 different ideas I came up with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507531227010-31DMD6RSTW3J9B3ELMS0/Google+Design+Header+Copy.png</image:loc>
      <image:title>Copy of Google Design Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507532623729-R6DV5SBQEPYWI5F0G975/2017-10-08+21.14.59.png</image:loc>
      <image:title>Copy of Google Design Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507561785414-8SQKX60XUZLZGK9LVD0D/Screenflow.jpg</image:loc>
      <image:title>Copy of Google Design Challenge</image:title>
      <image:caption>At the beginning, a very high level flow demonstrates how a server's actions kick off a diner's, and vice-versa. The mixed-fidelity deliverable below explains how a physical card leads to a mobile web interaction which leads to a watch interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507534254625-XF32F24ORIBOK97NLOYE/placeit.png</image:loc>
      <image:title>Copy of Google Design Challenge</image:title>
      <image:caption>"How did I do?" card</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50735c03c4aa2f1c522bd916/1507530848858-DLN77D0BNLLTWZBZK7E0/Google+Design+Header.jpg</image:loc>
      <image:title>Copy of Google Design Challenge</image:title>
      <image:caption>Photo by Toa Heftiba on Unsplash</image:caption>
    </image:image>
  </url>
</urlset>

